Why WSJ is paying attention to NAD+.
See how WSJ is covering the rise of NAD+—and why Basis and Elysium are at the center of the longevity conversation.
While there’s no single solution to aging, scientists are increasingly focused on one molecule in particular: nicotinamide adenine dinucleotide, or NAD+. That growing scientific focus is what The Wall Street Journal explored in its coverage of the booming longevity field. WSJ refers to Elysium chief scientist Leonard Guarente, Ph.D., who developed Basis, as a “grandfather of the longevity movement,” citing his decades of foundational research on sirtuins and NAD+.
Basis is clinically proven to safely and sustainably increase NAD+ by an average of 40%.
Basis customers share their reviews.
★★★★★
Verified buyer
“Most significant supplemental addition to my overall health and well-being. Thank you Elysium.”
Cheron
Age: 60-69
★★★★★
Verified buyer
“I'm happy that there are products like Basis by Elysium, that want to take care of what we look like on the inside and not on the outside. It's so important nowadays to take care of the 1 life we have been given.”
Gerald
Age: 30-39
★★★★★
Verified buyer
“There isn't enough space here to tell you everything I love about it. It has changed my life.”
Jeff
Age: 40-49
NAD+ Levels and Healthy Aging go Hand-in-Hand
NAD+ is a molecule found in all living cells and is critical for regulating cellular aging and maintaining proper function of the whole body. Levels of NAD+ in people and animals diminish significantly over time, and researchers have found that re-upping NAD+ in older mice causes them to look and act younger, as well as live longer than expected. In a March 2017 study published in the journal Science, researchers at Harvard put drops of a compound known to raise levels of NAD+ into the water for a group of mice…. In about a week, signs of aging in the tissue and muscles of the older mice reversed…researchers could no longer tell the difference between the tissues of a 2-year-old mouse and those of a 4-month-old one. To date there is not yet evidence that this study can be extrapolated to humans.
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Live your best life with healthy cells
INTRODUCING BASIS
Basis is based on 30 years of research. Combat aging at the deepest level with Basis:
- Raise NAD+ levels by 40%
- Combat cellular aging
- Help maintain healthy DNA
- Reduce general tiredness and fatigue and support workout recovery
- Backed by a human clinical trial
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Why the experts choose Basis
Basis is a daily essential for some of the world's top scientists and fitness trainers.
George Church, Ph.D
Professor of Genetics
Harvard Medical School and MIT
“In my lab, we are constantly asking, 'What's the utility of this pure science that we're doing? Let's nudge it a little bit in a direction where people can connect to it and, hopefully, help them in some way.' Basis is the result of this kind of thinking - decades of research focused on the importance of sirtuins and NAD+ that led to a product that people can use in their everyday lives to support their cellular health.”
Morgan Levine, Ph.D.
YALE CENTER FOR RESEARCH ON AGING (Y-AGE)
“As a scientist who studies the biological aging process, I feel lucky to have a front-row seat to the amazing discoveries coming out of this field. As such, I make every attempt to apply what my colleagues and I are learning in the lab to what I do in my everyday life. In addition to following a specific dietary plan, practicing fasting, engaging in high intensity exercise, and trying to get 7.5 hours of sleep per night, I am also a proud user of Basis. In fact, it is the only supplement I currently use.”
Kirsty Godso
NIKE MASTER TRAINER, PERFORMANCE
SPECIALIST AT ELYSIUM HEALTH
“I believe in keeping things ultra simple. One of my go-to ways to invest in myself is keeping my body’s cells in top shape. I take the NAD+ booster Basis—created by an MIT scientist—to optimize cellular metabolism and cellular energy.”
Dan Giordano
DOCTOR OF PHYSICAL THERAPY, CERTIFIED
STRENGTH AND CONDITIONING SPECIALIST,
AND MEN'S HEALTH MAGAZINE ADVISOR
“As a Physical Therapist, I have to be focused all day long with patients and other projects. In my early years as a DPT, I would sometimes get fatigued from all the problem solving, so I started asking colleagues if there was anything I could incorporate into my daily habits. The majority of physicians quickly responded 'NAD+'.
I have been taking Basis for 6 years now and I have noticed pretty big changes in my overall health. I feel great for my age. Now, at age 36, I can confidently say that I feel less tired and fatigued throughout the day, and my skin looks great too!”
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to screen, diagnose, treat, cure, or prevent any disease or condition or assess risk of any disease or condition. Unless advised by your healthcare professional, biological age should not be used to determine or alter any age-related health or medical treatments based on your chronological age.